Federal Publications chooses the GiftTool Shopping Cart and increases online orders by 600% within the first 2 months.

• GiftTool Shopping Cart service

Customer Profile
Formed in 1985, Federal Publications Inc. is the largest agent for Canadian Government Publishing, and is the only specialist supplier of Canadian federal government publications, maps and charts. From their offices located in Toronto and Montreal, they serve customers across Canada, the United States, and around the world.

Challenge
With an excellent reputation for customer service, Federal Publications needed an online shopping solution that would be flexible enough to handle their existing business processes in both French and English. They also needed a secure solution that could handle an inventory of over 8,000 products for sale.

Solution
Federal Publications selected the GiftTool Shopping Cart solution to handle its online sales of over 8,000 publications, maps and charts in both English and French.

Benefits
Using the GiftTool Shopping Cart, Federal Publications was able to benefit from a:

• Quick, affordable setup of their online shopping capabilities.
• Multi-lingual service supporting online sales in English, French, and Spanish.
• Scalable solution that handles an unlimited number of products and departments.
• Secure order processing using the latest standards in encryption and security.
• Flexible integration into their website supporting their existing business processes and website branding.
• Variety of automated pricing tools to support their marketing efforts, such as discounts and promotional codes.
• Robust system that can handle the volume of heavy traffic during peak purchasing periods.