Industry: Non-profit association
Country/Region: Canada
Website: www.stcwestcoast.ca
GiftTool Services:
- GiftTool Event Registrar
- GiftTool Shopping Cart
Customer Profile
The STC (Society for Technical Communication) is an international
organization of professionals who work in the broad field of technical
communication. Their 18,000 members are active in chapters in North
America, Europe, the Middle East, and Asia. The Canada West Coast
Chapter in Vancouver, with 230 members, is growing fast. STC provides
an important resource to keep members up-to-date, develop professional
skills through STC workshops, meetings, and conferences, and share new
ideas in the Society's journals and newsletters.
Challenge
The Paradox of Volunteering:
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One of the incentives for volunteering is that it can provide an
opportunity to learn new skills or further develop existing ones.
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One of the problems is that when something has been developed
by one volunteer, like a website, often the next volunteer does
not have the same skills to maintain what was created to the same
standard. Volunteers spend their time re-inventing the wheel.
Solution
STC CWC selected the GiftTool Event Registrar service and GiftTool
Shopping Cart services to help them manage their chapter operations,
relieve their volunteer stress, and bring value to their members.
The integrated package of services offered by GiftTool can be easily
incorporated into STC’s existing website --providing a seamless user
experience.
Results
STC CWC has been using the GiftTool Event Registrar for several
years. The ease and speed at which their volunteers are able to
start using it was a definite encouragement to try other modules,
and it has always been reliable and easy to use. With the GiftTool
Event Registrar, STC CWC has seen:
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20% increase in non-member attendance because volunteers have more
time to promote events more widely.
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About 75% of registrants now pay online and managing registration
at the door takes 60% less time using the attendee list.
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It now takes about half the time to set up an event and make it
available online and because the information is stored online,
it is accessible any time, from anywhere.
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Volunteers are happier because the software takes care of much
of the rote work.
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Event listings are more consistent, and include useful features
such as "Add to Calendar", "Get Driving Directions", and "Forward to a Friend".
Benefits
Key features of GiftTool are:
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Integrated suite of modules including an online registration
and payment system, shopping cart, and sophisticated event management.
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Transparent integration with their chapter branding for seamless
user experience.
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Easy-to-use system allowing volunteers to focus on more important issues.
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Affordable variable pricing that allows for easier budget control.
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