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 East Coast Trail "Trail Raiser On the Go", a partnership with CMHA-NL

East Coast Trail's annual Trail Raiser fundraiser is going to look a little different this year . We're going virtual and challenging you to complete a journey the length of the East Coast Trail, from now until November 30th, that’s 336 kilometres in 3 months! Your mission will include the completion of a physical and fundraising journey for two good causes. 

Fundraising Goal

Hike, walk, run or use a wheelchair to travel 336 kilometres in 3 months, on or off the ECT, while working together towards a fundraising goal of $100,000 to support the maintenance of the East Coast Trail and help the Canadian Mental Health Association-NL (CMHA-NL) to provide resources and services across the province. 

Two of your favourite charities have joined forces, during a pandemic, to showcase the importance of staying active to promote good mental and physical health, while at the same time raising funds and awareness for two worthy charitable organizations.  Donations will be shared equally between both charities (50% to ECTA; 50% to CMHA-NL).

Total Distances Travelled by Participants

(from My Virtual Mission)


Your physical journey  can be completed by hiking or running the full length of East Coast Trail, or any portion of the trail, or if hiking the trail is not possible, walking, running or using a wheelchair to travel 336 kilometres anywhere within your community, whether this is in Newfoundland, Canada, or beyond - just as long as you are On the Go. Each participant will decide where they will complete their mission and how many kilometres they will include in their journey.

Your fundraising journey will, we hope, help us raise $100,000 together for ECTA and CMHA-NL. Reach out to friends and family via email and social media, to ask them to support your mission with a donation.  Donations can be made online (credit card), or offline* (cash or cheque).

This event is open to everyone - individuals, businesses and communities. Join us in this journey and let's work together for these worthy charities. This event is your opportunity to make a positive impact: Get fit, physically and mentally, raise funds for a good cause and win prizes.


Photo Challenge

 Until October 31, submit your #EastCoastTrail photos for a chance to win a photography prize pack from Newfoundland Canvas and Newfoundland Photo Tours


Submit your best ECT photos using #ECTOnTheGo + @CMHANL+ @EastCoastTrail via Instagram or Twitter before October 31, 2020. Nine photos will be randomly selected for the public to vote on from November 9-16. Stay tuned to vote for your favourite! 


Submit up to 31 photos. Each unique submission will equal one entry to the Contest. Photos must be taken on the #EastCoastTrail and follow all hiking etiquette. If your Instagram/Twitter account is private we will not see your submission; we recommend emailing your submission to You may also submit your photo by mail. Please read Contest Terms & Conditions on our website.


Fundraising Prizes

The more you raise, the more prizes you are eligible for! There will be prizes for top 3 fundraising individuals and top 3 teams, draw prizes, and a 50/50 draw. 

All registered participants are eligible for the prizes available.  

Each participant who raises funds to hike is considered to be an individual fundraiser. An individual fundraiser can win an individual prize and be a member of a winning team. Plus, all event participants are eligible for the draw prizes. 

Every Trail Raiser On the Go 2020 participant will receive one of our *brand new* overview maps, yet to be launched to the public! Sign up today to get your very own copy. 

Individual Prizes:

  1. Get outfitted for your next hiking adventure at The Outfitters

Team Prizes:

  1. Cape Spear Sunrise Photo Tour for 10 with Newfoundland Photo Tours

Draw Prizes:

  1. East Coast Trail Staycation with Points East, Wild Roses B&B, and Belle Maison for six nights with meals and transportation to & from trailheads included


*more prizes to be announced soon*


What to Know Prior to Registering   

  • $60 registration fee to participate in the event: You pay the fee during the registration process. 
  • $250 individual fundraising target: Help us celebrate this new partnership with a major win. We are asking all participants to accept this challenge by raising a minimum of $250 to help protect and maintain the trail and support mental health initiatives in our province. Help us reach our fundraising goal of $100,000 for this event!
  • Register as an individual or start/join a team (maximum of 10 people on a team)
  • Personal Information page: When registering, at the "Personal Information" page, you will be asked to enter an email address and a password. The email address and password you provide will be your login username and password for your fundraising account. You can login to your account at any time.
  • Getting Started as a fundraiser: Once you've registered you will set up a personal fundraising page - where you can send emails, receive credit card donations, manage cheque & cash pledges and view your fundraising status.
  • You can also collect cash & cheque pledges. By using the pledge form in your personal fundraising page, collect the full name, mailing address and email address of any cash or cheque donors to make sure they receive a tax receipt.
  • Kilometres completed will be tracked through My Virtual Mission. You will receive a link to the page in your confirmation email and will need to sign up for a new account (Note: this is different from your fundraising account)
  • Event Close: At the end of the event we will hold a virtual event closing the challenge and announcing totals and prizes 

 *To arrange contactless drop-off for cash donations, please email or call 709-738-4453


Get Started 

1. Register for the fundraiser journey.

2. Follow the link in your confirmation email to join the physical journey in My Virtual Mission.

  • The administrator will have to accept you into the mission, this may take up to 72 hours. Any kilometres completed during this time can be entered manually once accepted into the Mission.

3. Set up your fundraising page and ask for donations.

4. Get out and start collecting kilometres to reach your goal! 


COVID-19 Reminders

  1. Wash your hands often with soap and water for at least 20 seconds. 
  2. Avoid touching your face, especially with unwashed hands.
  3. When coughing or sneezing, cover your mouth and nose with your arm or tissues to reduce the spread of germs. 
  4. Clean and disinfect frequently touched objects and surfaces, such as toys, electronic devices and doorknobs.
  5. Stay home if you are sick to avoid spreading illness to other

Source: Government of Newfoundland and Labrador


Sponsorship Opportunities

Do you work for an organization that may be interested in sponsoring our event? Check out our sponsorship package here.


Frequently Asked Question’s  

Follow these links for more information 

Hiker Waiver  — E-signed during your registration process; if you are under 18 years of age, please have a parent or legal guardian read and e-sign the waiver when you register.

Hiking Etiquette

Dog Policy

Preparing to Hike - New to hiking? Check out some useful tips to get you started.


My Virtual Mission: the Physical Journey 

Your physical journey will be managed through My Virtual Mission, an online and mobile application. This is where you will track your kilometres and see where you stack up against other participants. Track your distances manually or by connecting Strava.

The email, confirming your event registration, will include your link to My Virtual Mission. Each registrant will get their own link to grant them access to My Virtual Mission, do not share this link with anyone. You will be directed to our Mission, where you will have to create a new account to join (note: this is not the same as your fundraising account).

Find more information here.


Gifttool: the Fundraising Journey

When you register for the event, you will get a Gifttool account and login. This is where the fundraising portion of the event will be housed. Customize your fundraising page, share your unique URL with friends, family and coworkers to gain sponsorships, and track any offline donations with your fundraising page. 

Find more information here.


Donations and pledges $20 and over are eligible for a tax receipt. Remember to collect the full name, address and email address so donors can receive a tax receipt. If paying by credit card, the name on the card is who the tax receipt will be addressed to.

Date & Time: Aug 01, 2020 12:01 AM to
Nov 30, 2020 11:59 PM
[America/St_Johns UTC -3]
Registration Closes: Nov 29, 2020 11:59 PM


Top Fundraisers
1. Evan Simpson
2. Madeleine Florent
3. Sue Levert
4. Randy Murphy
5. Robbie Hicks
Top Teams
2. Torbay Coyotes Team #1
3. East Coast Trail Association Board & Staff (Not Eligible for Prizes)
4. Hubbard Hikers
5. Holy Moly We Made It

*All Teams
 Registration Options
General Admission

Limited Income Tickets (email for access)



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