Events

Transforming Customer Complaints into Opportunities

Complaints are not to be feared! If handled with empathy, they are an opportunity to create stronger customer relationships and opportunities for improvement. In this course, you will explore the variety of causes of complaints, identify ways to neutralize negative attitudes and follow a process that deals with both the emotional and logical elements of complaints. You will create approaches to maintain a positive attitude, even when dealing with difficult people and difficult issues.

Topics covered:

• Causes of complaints
• Neutralizing negative attitudes
• Understanding your customer
• Emotional and logical elements of complaints
• Remaining positive
• Dealing with difficult people

Date: 

April 14, 2026

August 11, 2026

Time: 9:00 am to 12 noon | Virtual Delivery

Registration Fees:

Members: $99

Non-Members: $149