Editorial Design Basics

Editorial Design Basics

Good design is so much more than just placing words on a page—it uses subtle visual cues to reinforce and expand on the sense and meaning of writing. Do you wish you had a better understanding of how text, images, and space complement each other? Do you want to know what you, as an editor, can do to make the design process run more smoothly, for clients and colleagues alike?

In this interactive introduction to the basic principles and practices of effective editorial design, instructor Peter Cocking will share practical knowledge and tips to help you better serve your clients and work more productively with other publishing professionals.

By the end of this six-hour workshop, participants will

  • be introduced to the general principles of editorial design
  • develop an understanding of typographic hierarchy and how size, weight, and typographic “colour” are used to communicate levels of information
  • become aware of the relationship between form—particularly typographic form—and content
  • learn the telltale signs of “bad” typography and design
  • be able to identify and flag potential design problems or complications discovered during the editing process
  • learn to apply tags to a manuscript in a clear, minimal style that will quickly communicate the hierarchy and organization of a text to a designer—without using formatting or styles

Workshop outline:

  • The fundamental principles of typography: starting with the basics
  • A potted history of moveable type: key typefaces and styles
  • Connotative value in editorial design: the relationship between typographic form and content
  • Shaping the page: simplify and unify
  • What not to do: examples of “bad” editorial design
  • Text to layout: reviewing a manuscript with design in mind
  • Communicating with a designer: using manuscript tags

This workshop is geared toward editors of all experience levels who would like to improve their knowledge of design fundamentals. It will be beneficial for editors who work within a production workflow that includes design, those who provide or are interested in providing basic design services to clients, and those who would like to gain an understanding of design principles in order to produce materials for their own business.

Peter Cocking is a noted designer and design educator. He’s the creative director of Page Two Strategies and the former art director of D&M Publishers, the publishers of Douglas & McIntyre and Greystone Books. Peter is an adjunct professor at Emily Carr University of Art + Design and received the Ian Wallace Award for Teaching Excellence from Emily Carr in 2013. In addition, he teaches in Simon Fraser University’s Master of Publishing program. One of Canada’s most celebrated book designers, Peter has received more than 50 awards for his work and has lectured throughout Canada and the United States.

Date & Time: Mar 24, 2018 10:00 AM to
Mar 24, 2018 05:00 PM
[America/Vancouver UTC -8]


Add to my Calendar
Location: BCIT Downtown Campus
Room 420
555 Seymour Street
Vancouver B.C.

Get Driving Directions
Registration Closes: Mar 24, 2018 11:59 PM

Event Coordinator:

EAC-BC Branch Coordinator
 Registration Fees
Member Price
Early Bird and Regular Registration  
Non-member Price
Early Bird and Regular Registration  
Student affiliate Price
Early Bird and Regular Registration  

Registration is now closed.


Powered By