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CANCELLED - Writing Effective Web Content
 Description

Writing Effective Web Content

with Lisa Manfield

Capture reader attention and engagement with web content that attracts visitors, boosts click-throughs, and converts readers into customers. Crafting compelling web content requires an understanding of reader expectations, an application of best practices, and a commitment to experimentation. This workshop will give you an understanding of what readers want from your copy, how to apply the latest web-writing best practices, and how to optimize for search.

Lisa Manfield is a writer, editor, and content strategist with 20 years’ experience creating print and web content that engages a variety of target audiences. Currently the online content lead at Copyhackers, Lisa was also the founding editor of BCLiving.ca and was previously marketing manager at TheTyee.ca. She has developed print and web content, marketing collateral, and courseware for tech companies, small businesses, non-profit organizations, government agencies, and educational institutions. She also teaches web-writing principles at Simon Fraser University and Capilano University.

 Details
Date & Time: Mar 28, 2020 10:00 AM to
Mar 28, 2020 05:00 PM
[America/Vancouver UTC -8]

 

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Location: BCIT Downtown Campus
Room 400
555 Seymour Street
Vancouver B.C.
Canada
 

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Registration Closes: Mar 13, 2020 11:59 PM

Event Coordinator:

EAC-BC Branch Coordinator
bccoordinator@editors.ca
 Registration Fees
Editors Canada member Price
CAD
Spaces
Remaining
Early Bird and Regular Registration  
  
$165.00
24
 
Non-member Price
CAD
Spaces
Remaining
Early Bird and Regular Registration  
  
$230.00
24
 
Student affiliate Price
CAD
Spaces
Remaining
Early Bird and Regular Registration  
  
$100.00
24
 

Registration is now closed.


 

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