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Creating Clear Online Content: Connecting with Online Clients
 Description

Strategic Pricing and Persuasive Estimating

Presenter: Kate Harrison Whiteside
Date: Thursday, May 30, 2019
Time: 12 p.m., EDT / 9 a.m., PDT
Length: 90 minutes
Language: English
Level: All levels
Type: Informational
Member price: $59.50 + HST
Non-Member price: $85 + HST

 

Description

Web content is a conversation. All print materials need to be re-created to fit the web style, site purpose and design. The audiences, the media and the criteria are different. Plain language online content guidelines target the needs of web readers and users to ensure understanding, accessibility and usability. Ensuring you understand your audience and they understand your information goes a long way to succeeding online.

You will learn the:

  • latest clear web writing and editing guidelines
  • key differences between print and online content
  • characteristics of online readers
  • role plain language plays in creating concise, web-friendly content
  • important rules for clear graphics and design.

Audience involvement is critical to attracting and keeping online readers.
Find out ways to:

  • get to know online audiences’ behaviours
  • use personas
  • test content
  • keep the conversation alive.

The latest developments of the universal online Content Design readability guidelines project, advice on style guides that focus on audience accessibility, and links to helpful resources will be included.

Website Plain Language Checklist included free.

This plain language for websites webinar is for web and non-web writers and editors.

 Details
Date & Time: May 30, 2019 12:00 PM to
May 30, 2019 01:30 PM
[America/Toronto UTC -5]

 

Add to my Calendar
Registration Closes: May 30, 2019 12:15 PM

Event Coordinator:

Editors Canada Webinar
finances@editors.ca
416-975-1379
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Creating Clear Online Content: Connecting with Online Clients  
  
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Non-member price Price
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Creating Clear Online Content: Connecting with Online Clients  
  
$85.00
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