GiftTool makes it easy for participants to set up their own fundraising pages. This feature allows participants to contact their network of friends, family, and colleagues to support their individual campaigns with a donation.

This personalized approach is an effective fundraising technique, as it lets more participants reach more people, who then make more donations. The personal touch, combined with an easy way to donate - just click and give - encourages not only more donations, but also encourages more people to participate.

As well, participants no longer have to be locally situated; with the online tool, volunteer fundraisers can participate remotely and solicit donations from contacts everywhere.